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Applications & Wireless has expertise in following wireless technology development and deployment areas including but not limited to:
1. Multimedia Messaging Service (MMS) - Expertise includes both infrastructure deployment (MMCS) and development of MMS based custom applications for Picture and Video messaging
2. Short Messaging Service (SMS) custom application development, protocol understanding, and deployments
3. Wireless applications for Blackberry and PDA that utilizes true potential of 3G high-speed, always ON technologies like EV-DO and UMTS.
4. Wireless Instant Messaging (IM) - Expertise includes integration with all major Instant Messaging Service Providers and application development for IM.
5. Web and WAP 2.0 based application protocol understanding, development, and deployment
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Mobclix teams with Nielsen to hone mobile ad targeting Mobile advertising exchange Mobclix announced an agreement with marketing and media information giant The Nielsen Company to integrate the Nielsen PRIZM lifestyle segmentation solution and Nielsen ConneXions technology adoption segmentation system in an effort to improve conversions over legacy mobile solutions. Per terms of the deal, Mobclix will now resell PRIZM and ConneXions to mobile ad networks and publishers--Nielsen's anonymous user data will be mapped and applied to Mobclix's mobile ad inventory, enabling advertisers to more effectively identify, discover and target audiences. According to Mobclix, application developers and publishers will now enjoy CPMs between 20 percent and 100 percent higher than the market average.
Mobclix introduced its analytics platform in mid-2008, timed with the launch of Apple's App Store. Tthe firm reports it now enjoys roughly 85 percent penetration across the iPhone/iPod touch platform.
For more on the Mobclix/Nielsen partnership: - read this release   AT&T FamilyMap debuts on App Store AT&T announced the introduction of the AT&T FamilyMap App, promising subscribers a more seamless experience locating and connecting family members across its network. According to the operator, AT&T FamilyMap App locates all postpaid devices within a shared family account--from there, iPhone users can view interactive maps (including surrounding landmarks like schools and parks), tag frequently visited locations and landmarks, check schedules and send messages via SMS or email. The FamilyMap App is available for download from Apple's App Store--users can locate up to two phones on an account for $9.99 per month, or up to five phones for $14.99 per month.
For more on AT&T FamilyMap App: - read this release
Related articles: AT&T's wireless data revenues near $4 billion in Q4 AT&T finally adds 3G support for SlingPlayer Mobile app    FierceMobileContent 
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